The whole reason people practice SEO is so they don’t have to pay for qualified traffic. The goal is to create something that ranks on Page 1 for the right keyword. Do that, and the traffic just. keeps. coming.
Case in point: We updated the copy on a glossary page for our client, AppDirect. As a result, we got it on Page 1 for the target keyword “SaaS Platform,” which has a global monthly search volume of 9,400.
Then this happened:
Since March of this year, this article has generated more than 1,200 users organically every single month.
That’s cool. But the value of that traffic is even cooler:
That’s in the ballpark of $30,000+ in traffic value over the last 6 months. Meaning, you’d have to pay more than $30,000 if you were buying this traffic through ads.
Our client paid us a minuscule fraction of that.
And still, the traffic just. keeps. coming.
More Case Studies
A Steady Stream of SEO Wins for a Global Water Treatment Enterprise
How Backlinks Boosted Page Authority To Solidify SEO Standing for Net at Work
Stacking MIT Sloan’s Esteem Through Link Building That Boosted Page Authority Score Across Key URLs
