Engaging a Global Audience With Quality Video for VLocker
High-quality video isn’t just a nice-to-have for your marketing strategy, but an imperative element that communicates your brand ethos and message in a visually engaging way.
Background
VLocker is a global leader in the design, manufacture, installation and servicing of customizable locker systems and automated rental kiosks for public environments. As their business continues to expand internationally, the team wanted to ensure their brand presence matched the innovation and sophistication of their products.
The Ask
VLocker came to Brafton with a clear goal: They needed high-quality video and photography assets to support their marketing plan and upcoming trade show appearance.
Our Approach
Our team worked closely with VLocker stakeholders to understand their market, brand story, key audiences and tone for the campaign. Then, we developed a plan that combined photo and video production with creative direction and editing. The scope included:
Producing two 30-second commercial-style videos for use at trade shows, on their website and across social media.
Creating original scripts and commercial concepts from scratch for global marketing initiatives.
Capturing a range of high-resolution stills that told the story of VLocker and its products.
“Brafton has created multiple videos from scratch, resulting in amazing commercials and scripts that have been used at global industry events. Attendees have gone out of their way to compliment the quality and professional look of the commercials.”
Steven Wooley, COO of VLocker.
What’s Next
After successfully launching the campaign in April 2025, VLocker and Brafton are looking to expand collaboration and develop a content strategy for VLocker’s 2026 marketing initiatives, including creative and strategy support.
“The process has been amazing. Jake [Brafton content marketing strategist] has been great, keeping the team on track, providing valuable feedback, and communicating weekly to ensure all team members were informed as we progressed.”
Steven Wooley, COO of VLocker.