CASE STUDY

Building High-Quality Backlinks To Support FFVA’s Ongoing Content Strategy

We secured 10 high-quality backlinks for FFVA to support an ongoing content strategy and solidify their SEO foundation.

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high-quality backlinks secured.

FFVA Mutual is a regional mutual insurance company that specializes in workers’ compensation coverage in the U.S. It maintains an A- rating from A.M. Best and combines underwriting, safety services and claims management to help employers reduce risk and return injured workers to work efficiently.

THE CHALLENGE

Providing Auxiliary Support to an Existing Content Initiative

Having a strong organic search presence is a business imperative. FFVA recognized this and launched a content initiative to grow its reach. But on-page SEO alone is seldom enough to thrive on competitive search engine results pages (SERPs).

Having already made significant strides through consistent blog creation and strategic content re-optimizations, FFVA was eager to explore new avenues to amplify reach. So, they partnered with Brafton to enhance SEO performance and site visibility through an off-page link-building strategy.

Link building felt like the most natural next step and presented an excellent opportunity to support FFVA’s ongoing content initiatives. Done successfully, link building helps increase domain authority and drive qualified traffic from reputable external sources.

THE SOLUTION

Targeted link building.

Our team introduced a focused link-building initiative to support FFVA’s ongoing SEO strategy and strengthen visibility and authority across key “return to work” landing pages.

Since FFVA already had the beginnings of a solid SEO foundation thanks to newly created blog content, Brafton sought to strengthen it through this initiative.

We identified four high-value pages and set out to increase their reach through targeted link acquisition. This effort was designed to drive more visibility to those pages in search results and enhance FFVA’s overall page authority by earning high-quality, relevant backlinks.

This initiative served as a strategic extension of the client’s broader content marketing goals, showcasing how off-page efforts complement strong on-site optimizations.

THE OUTCOME

Quality Backlinks for a Stronger SEO Foundation

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high-quaility backlinks secured.

Through our targeted link-building initiative, we successfully secured 10 high-quality backlinks that point to FFVA’s key “return to work” landing pages. This strategic effort didn’t just direct attention toward core pages, but helped solidify FFVA’s in-place SEO foundation, strengthen page authority and support long-term visibility goals while diversifying their overall organic growth strategy.

Content creation and re-optimization drive strong on-site performance, while link acquisition helps to boost authority and visibility. Like most things in SEO, on- and off-page optimization are better together.

Curious about how link building with Brafton can support your SEO strategy? Get in touch.

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