CASE STUDY

Turning Liferay’s Social Media Into a High-Quality Lead Gen Machine

Our collaborative partnership with Liferay led to numerous paid social successes and significant year-over-year growth.

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Liferay, Inc. is a private, open-source software company headquartered in Diamond Bar, California. Founded in 2004, the company specializes in enterprise portal technology, providing platforms that enable organizations to create, manage and deliver digital experiences across web, mobile and connected devices.

THE CHALLENGE

Low Lead Quality

Before Liferay engaged Brafton for paid social support, their main challenge was lead quality based on sentiment. Leads were coming in, but they weren’t always converting. This misalignment led to inefficiencies, ultimately prompting a reevaluation of targeting strategies to drive more leads that led to hard conversions.

THE SOLUTION

Paid social

To address the challenge of lead quality, Brafton and Liferay worked together on a collaborative approach to paid social, where we implemented a strategic campaign aimed at reaching more qualified, intent-driven audiences.

A key factor behind the campaign’s success was the client’s willingness to strategically increase their investment in paid social. Encouraging early performance indicators and a transparent, data-informed approach instilled enough confidence for Liferay to double down on the strategy.

This trust in the process — and Brafton’s ability to optimize and scale alongside Liferay — was instrumental in driving continued growth and maximizing the return on their spend.

THE OUTCOME

Brand Awareness To Build Leads

148%

increase in leads.

190%

increase in lead form completion rate.

312%

increase in new website users year-over-year

By aligning targeting with intent and scaling strategically, Brafton and Liferay’s collaborative efforts drove a 148% increase in total leads, while the lead form completion rate surged by 190%, signaling a significant improvement in both relevance and engagement.

Notably, Liferay also saw a 312% year-over-year increase in new website users, underscoring the broader impact of their investment in Brafton and our paid social recommendations on overall visibility and audience growth.

Brafton and Liferay have built up solid momentum across paid search and paid social, which we’ll continue to maintain.

Are you getting leads that are a little off? Take a page from Liferay’s paid social textbook: Better brand awareness, collaboration and expert paid social recommendations are key ingredients for better leads. Brafton can do it for you, too.