CASE STUDY

GEO Strategy Leads To Soaring SERP Feature Ownership for a Leading Financial Advisory Company

Brafton’s GEO work for a leading American financial planning and investment advisory company made SERP feature ownership soar +2,477% YoY.

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+252%

YoY increase in Page 1 keyword rankings.

+2,477%

YoY increase in SERP-feature ownership.

+67%

YoY growth in organic sessions.

+295%

YoY growth in organic form submissions.

THE CHALLENGE

Dwindling Traffic and Low Engagement Quality

Our client’s website was already pulling decent organic traffic. However, as AI-driven search features like Google’s AI Overviews began taking SERPs by storm, hyper-targeted summaries increasingly satisfied users, reducing the number of visitors who clicked through to their website. Among those that did, engagement quality was low and conversion data left something to be desired.

THE SOLUTION

Generative engine optimization (GEO).

In-depth keyword research.

Localized topic ideation.

AIO-optimized content structures and LLM narrative alignment.

Content re-optimization.

We partnered with our client to design a GEO content strategy deeply rooted in SEO research and performance data, beginning with SEO consulting that carried through to high-quality content strategy development and writing and wrapped up with ROI reporting.

Here’s a glimpse at what we did:

Identified high-impact keyword opportunities and content gaps.
Aligned content topics with user intent and business objectives.
Crafted, optimized and re-optimized content to drive visibility, engagement and conversions.

THE OUTCOME

Soaring SERP Feature Ownership

+252%

YoY increase in Page 1 keyword rankings.

+2,477%

YoY increase in SERP-feature ownership.

+67%

YoY growth in organic sessions.

+295%

YoY growth in organic form submissions.

In just the first six months of our work, our client saw outstanding results across keyword rankings, SERP feature ownership, organic sessions and form submissions. Brafton’s SEO and GEO work won back visibility within AIO Overviews (+373 citations), plus led to more organic website sessions and dramatic YoY conversion growth. Time-on-site went up +17% QoQ, signaling higher quality engagements overall.

In a time when traditional SEO strategy seems to be shaken up regularly by AI, pushing your way to the forefront of SERPs seems ever challenging. But, with the right GEO game plan in place, you can position target pages for AI picking to get and stay in front of more users than ever before.

Itching to see similar results for your pages? Get in touch to learn how Brafton’s generative engine optimization services can get you noticed by AI to bring viewership and visitors back.