CASE STUDY

Helping an International Educational Services Company Win AI Attention

When our client was concerned about AI not citing their content on Google, Brafton won them visibility.

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THE CHALLENGE

Gaining Visibility in Google’s AI Overviews

An international educational services provider specializing in exam preparation sought to improve its visibility in Google’s AI Overviews (AIOs).

Despite already ranking for several high-value keywords, our client was not cited in AIOs for many relevant queries, leaving sought-after SERP real estate open to competitors. This ultimately limited the client’s exposure and authority in increasingly AI-dominated search experiences.

To tackle this challenge, our experts sought to align the client’s existing content strategy with Google’s AI Overview criteria to surface more URLs.

THE SOLUTION

Generative engine optimization (GEO)

Our SEO team deployed a multi-step strategy focused on generative engine optimization specifically for Google’s AIOs:

Step 1: Keyword and AIO Analysis

We reviewed the site’s existing keyword footprint and identified high-priority exam prep keywords that triggered AIOs but did not feature the client as a cited source. Our experts vetted these keywords based on:

Search volume.
Current ranking position.
Topical relevance.

Step 2: Reverse Engineering AIOs

Then, we analyzed the structure and language of AI Overviews to understand how information and subtopics were presented. In parallel, we reviewed the format, tone and depth of the existing sources cited within those AIOs.

Step 3: Content Gap Analysis & Optimization Recommendations

By comparing the client’s content with cited competitors, we discerned ideal formatting, topical depth and structural elements that likely influenced AI selection. We provided custom recommendations to update existing content to align with AIO citation trends.

THE OUTCOME

AIO Presence and Organic Growth

50%

of analyzed URLs secured AIO presence.

+103

new keywords.

+44%

increase in impressions.

Our AI Overview-focused content strategy led to significant and near-immediate gains in both visibility and search performance across multiple key areas.

Most notably, more than 50% of the targeted URLs successfully secured a presence in Google’s AI Overviews — elevating our client’s authority and visibility for competitive, high-intent queries.

The updates also produced measurable improvements in organic keyword rankings within three weeks of implementation. Across URLs, our client saw a 108% increase in keyword rankings, including 103 new keywords. Impressions are also up 44%, demonstrating that AIOs are surfacing content more frequently and to a wider audience.

Aligning SEO strategy with emerging AI search technologies is a winning strategy made up of detailed keyword analysis, content gap assessments and data-informed recommendations. Not only did we help our client gain prominent visibility in AI-generated content, but we also improved traditional SEO metrics along the way.

AI continues to shape the future of search, and Brafton is committed to helping clients earn attention. Interested? Let’s talk.