CASE STUDY

Proving the Power of PPC for a Leading Global Electronics and Software Company

Using a multi-funnel PPC strategy, Brafton drove 105 new high-value, niche conversions in just 6 months.

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THE CHALLENGE

Generating Qualified Leads In a Niche Market

Entering new markets can be challenging, even for industry veterans, without the right advertising strategy.

Our client struggled to resonate with a niche audience segment to market an enterprise mobility lifecycle management solution, despite having an incredible track record of global successes in other verticals.

Adding to the obstacle, the IT security and software space naturally has a longer buyer journey and higher cost-per-click (CPC), demanding a precise PPC strategy that drives conversions and lowers costs.

THE SOLUTION

PPC

The client came to Brafton to develop PPC campaigns that promote its enterprise mobility management solutions, specifically their ability to facilitate seamless device deployment and security integrations for enterprise clients.

To start, Brafton segmented audiences by age, region and device type before developing a full-funnel campaign that covered awareness, consideration and conversion. We used a combination of YouTube, Display, Search and Performance Max ads, as well as implemented a remarketing element to re-engage prior visitors and drive repeat visibility.

Over time, the campaign naturally evolved from favoring Max Clicks and Display reach to emphasizing Performance Max and high-intent keyword targeting to improve lead quality and lower cost-per-acquisition (CPA).

THE OUTCOME

PPC Ads That Struck a Chord

890,000+

impressions.

3.4%

click-through rate.

+105

high-quality conversions.

In just 6 months, Brafton drove six-figure impressions that led to 105 quality conversions. By combining awareness-focused channels like YouTube and Display with conversion-driven tactics such as Performance Max and targeted Search campaigns, the client was able to balance volume and lead quality while keeping costs in check.

Niche markets require precise PPC to deliver real results, while continuous monitoring and optimization help keep momentum moving.

Looking ahead, our goals for this account are to:

Expand reach through Microsoft Ads to test new search inventory.
Refresh and trial new creative ad formats for Display and video campaigns.
Coordinate more with the client’s product and content teams to develop landing pages that better align with mid-funnel interest.

Niche audience? No problem. Brafton delivers measurable PPC results regardless of the market. Contact us to learn how we can replicate this success for your B2B business.