+9
Page Authority across 4 pages.
Net at Work is a North American IT consultancy and managed services provider founded in 1996 and headquartered in New York City. They specialize in empowering small and mid-sized organizations with technology-driven business transformations through long-term partnerships.
THE CHALLENGE
Algorithm Updates Impacting SEO Performance
Google algorithm updates are notorious for shaking up website performance. Without the right preventive strategies or a solid SEO foundation, rebounding to regain traffic can be more challenging than it should be.
For Net at Work, algorithm changes began affecting their website’s SEO in a way they were unsure how to approach. And with no experience with link building, amending performance felt like an uphill battle.
THE SOLUTION
Targeted link building.
To start, Brafton’s link-building specialists completed a competitor backlink analysis to identify top performers and ultimately determine which pages were most relevant to Net at Work’s domain.
Then, they scraped the web to find similar pages and began cold outreach to secure backlinks while ensuring each potential candidate had high relevance to Net at Work’s services. We searched for and identified quality domains that consistently publish content related to our client’s chosen target pages; in this case, health care, construction, food & beverage and chemical manufacturing.
Obstacles are common in link-building campaigns, but Brafton’s specialists prepare for them. Working with third-party vendors can make it difficult to guarantee link go-live dates, and sometimes, agreed link opportunities get canceled unexpectedly. While we secured the vast majority of our target links for Net at Work, one opportunity fell through. Adriana Sandoval, link-building specialist at Brafton, worked diligently to find a replacement partner to keep the campaign on course. Her diligence paid off, and Net at Work has the improved Page Authority scores to show for it.
THE OUTCOME
Bumps in Page Authority for a Stronger SEO Foundation
+9
Page Authority across 4 pages.
After our initial phase of the campaign was complete, we saw PA increase by 9 points across our four targeted pages:
- Health Care: PA increased from 33 to 34.
- Construction: PA increased from 25 to 29.
- Food & Beverage Manufacturing: PA increased from 25 to 27.
- Chemical Manufacturing: PA increased from 25 to 27.
These wins boosted Net at Work’s website authority, which will ultimately help key service pages weather future algorithm changes with minimal disruption.
Struggling to keep up with recurring algorithm changes and starting from scratch? Discover how Brafton can enhance your site’s Page Authority for improved resilience.
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