White Paper Writing Services
White papers establish your brand as an expert in a given industry or on a specific topic, bringing you one step closer to being discovered by potential customers. A high-quality white paper boosts credibility among your target audience and demonstrates industry thought leadership.
At Brafton, our skilled writers ensure your content stands out in the market with high-quality content that resonates with your audience.
A majority of marketers cite white papers as a top source of lead generation. Brafton offers top-tier white paper services and is the go-to agency for white paper creation and distribution in Australia.
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How It Works
Content creation at Brafton starts with a comprehensive content strategy, tailored by our experienced writers. Before engaging in whitepaper writing, we help you map out how to use the asset as a marketing tool that will generate leads. A dedicated professional white paper writer, along with your content marketing strategist, will collaborate with you to develop topic ideas.
Our talented writers are skilled in business writing and understand the nuances of your industry. When creating topics, Brafton strategists use hard data to identify a problem your target audience is asking search engines about. The purpose of your white paper is to provide innovative solutions to that problem through effective content writing.
Your Brafton content writers, including expert technical writers, will work in conjunction with your strategist and project manager to map out the white paper as it relates to your prospective customers, your product or service, and your commercial goals.
White Paper Writer
Brafton’s industry-focused writers possess subject-matter expertise spanning across business and consumer markets. After receiving approval on an outline, your white paper writer will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often includes an internal subject matter expert from your organisation. Your dedicated writer will then craft a first draft, incorporating extensive research and expert writing techniques. All edits and feedback will be seamlessly integrated into the white paper.
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White Paper Design
Once the text has been approved, your white paper content will be formatted by Brafton graphic designers. In addition to our content writing services, our design team enhances your white paper to create a high-quality, compelling white paper. They will collaborate with you, your professional white paper writer and your project manager to implement your brand colour schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. The white paper will once again be submitted for approval and any edits will be applied. This collaborative white paper writing process ensures high-quality content that meets your expectations.
Quality content at Brafton is a mix of expert technical writing and professional formatting, as readers of white papers and other content prefer multimedia asset types. Our content writing service emphasises the creation of effective white papers that engage your audience. Our team coordinates internally to ensure both the design and the copy of your white paper work in concert with each other for maximum impact and engagement. Our experienced writers and talented designers work closely to produce an effective white paper that not only looks impressive but also clearly communicates your message.
Showcasing Thought Leadership and Industry Expertise
Brafton’s white papers augment your blog and integrate into your overall content marketing strategy, ensuring that your business turns readers into leads and leads into customers. Our professional writers are adept at creating content that reflects your brand’s voice and expertise.
White papers can be tailored to both B2B and B2C audiences, as well as numerous industries, including:
Finance
Law
Manufacturing
Business
Marketing
Health
Education
Technology
Entertainment
Travel
Lifestyle
Human Resources
And much more!
Our team includes expert writers who specialise in various forms of content writing including blog posts, ebook writing and research papers.
Become a thought leader, promote brand awareness and launch your next lead gen campaign with Brafton’s expert white paper writing service.
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