Social Media Packages
Brafton offers comprehensive social media packages to suit all of a client’s promotional and engagement needs. From organic strategies to ad campaigns, our social media services cover every aspect of your online presence. Small businesses and enterprises alike count on Brafton’s results-driven approach to social media success for their marketing campaigns across multiple social media platforms.
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How It Works
Using a tiered system for social media management services, Brafton manages organic posting and ads on anywhere from 1 to 4 social media channels. Our social media experts also provide strategists dedicated to driving user engagement, expanding reach and influence, and participating in-network interactions on your social media accounts. This creates a comprehensive social media marketing package tailored to your marketing goals.
What Our Clients Are Saying
How Brafton Is Helping Genworth Australia Boost Social Media Engagement
Growing RevenueShift’s Social Media Audience (and Conversions) Through Paid Social
Turning Liferay’s Social Media Into a High-Quality Lead Gen Machine
Let Us Take Over Your Socials
We work with all of the most popular social platforms. We adapt our social media strategy to the target audience and the nature of each social media channel, ensuring your social presence is optimised.
Facebook is the most popular social network in the world. However, many younger users have been abandoning the platform for others. Facebook’s primary growth is in the over-55 population. We leverage Facebook ads to reach your desired demographic and enhance your online presence.
X (formerly known as Twitter) focuses on real-time feeds, especially news feeds. While X is less popular than other social media networks, its users tend to be more engaged, checking their feeds repeatedly throughout the day. They also often focus on following brands instead of other users. Our social media content creation on X includes crafting engaging content and captions that resonate with your audience.
LinkedIn is primarily for professional relationships. College graduates and the employed are the most likely to use the platform. However, it’s not checked as often as other networks, with many visiting weekly. We help build your social media profile on LinkedIn to enhance your professional network and support your marketing goals.
Instagram is used mostly for sharing photos and videos. Especially popular among young adults aged 18-29, this platform is ideal for brands that rely on images to demonstrate their products. We utilise Instagram stories and posts to showcase your products with engaging content and boost your social presence.
Pinterest has a large population of female professionals with higher incomes. Like Instagram, its focus is on sharing photo and video content. Our social media services include crafting custom packages that cater to platforms like Pinterest to reach your target audience effectively.
As these points demonstrate, not all social media platforms are used for the same things or by the same people. A good social media campaign takes these differences into account while planning its strategy across various platforms. Our social media experts understand the nuances of each platform to maximise your online presence.
What Makes a Good Social Media Marketing Agency
Naturally, you’ll want to be sure the agency you hire to run your social media campaigns has the necessary credentials to be at the top of its game. A good social media marketing agency has:
- Customer testimonials and success stories. What do previous or current clients say about the agency?
- Its own social media pages that are regularly updated. It’s vital that they not only have social media accounts themselves but also keep them up-to-date with constant additions, including engaging content and fresh captions.
- A readily available portfolio of successes to share. Have a good idea of what their past work looks like so you can see an accurate picture of what to expect.
- A long-term plan for your social media marketing package. It’s one thing to have short-term solutions such as buying followers, but this is far from an ideal solution. A successful social media marketing campaign should have ideas for the long term. It’s not just about gaining followers for a short-term boost — it’s also about reliably spreading the brand and its message through multiple social media platforms.
- Exceptional customer service. How often are agents available to help you when you need it? How involved is the agency when both introducing and managing social media content? You never know when you might need help fast, so make sure they’re readily available when it matters.
Here at Brafton, we strive for excellence in everything we do. We’ll listen to and understand exactly what you’re looking for in a social media package and always keep you in the loop. Our social media experts are dedicated to helping you achieve your marketing goals.
Social Media Management & Strategy
Social media campaigns serve many essential functions in today’s social media advertising landscape, from brand awareness and relationship-building to targeted audience engagement and lead generation. Our social media management services encompass all aspects of managing your social media accounts to enhance your online presence.
Brafton provides numerous social media management packages tailored to your specific business requirements, each led by a dedicated strategist. Based on the social media management package of your choice, your social media advertising strategist will manage their targeted efforts on 1 (bronze), 2 (silver), 3 (gold) or 4 (platinum) social media networks. We offer custom packages to suit your unique needs.
Your strategist also functions as a social media manager who works to:
- Increase followers.
- Optimise content curation.
- Post engaging content on a regular basis on your social media platforms.
- Drive traffic to your website through social networks.
- Participate in compelling conversations to enrich your social media presence.
- Manage influencer relations with thought leaders in your industry.
- Help maintain optimal settings for your social media accounts.
A social media strategy expert provides monthly metrics reports, with data on the effectiveness of your current social media marketing strategy, as well as the steps needed to further improve that strategy. Clients will also learn about the latest industry insights for content and become more familiar with social media marketing best practices.
Social Media Advertising
Targeted advertising across major social networks is a highly effective content strategy for engaging audiences, generating leads and driving conversions. Brafton social media content strategists will create and manage all social network ad campaigns on your behalf, including Facebook ads and social media ads on other platforms. Each content creation campaign will include in-depth reporting across platforms and can feature custom imagery.
Social Media Consulting
Your social media marketing consultant engages in social listening to discover content-creation insights regarding trending topics in your industry. This information can then be used to craft relevant, valuable digital marketing content for sharing with your followers. Social listening also allows content creation strategists to identify and assess your company’s reputation and that of its products or services across various social channels. Social media marketing strategists will respond and interact with your target audience based on your brand guidelines and objectives.
You can also have your social media marketing strategist join active social media communities and accounts relevant to your industry and target audience on platforms such as LinkedIn. Strategists will engage influential members of your target audience to organically grow your list of followers, expand your social media marketing reach and help bring you one step closer to achieving your marketing goals.
Additional Social Media Options
Brafton social media marketing strategists may post content on your behalf as part of an à la carte option separate from regular channel management. In addition to Facebook, X (formerly known as Twitter), LinkedIn, Instagram, Pinterest and Google+ one-off posts, we can help with YouTube content, create custom Snapchat geofilters and post-specific image content. Our social media content creation services ensure your brand stays active and relevant across social media channels.
If your audience lives on X, Brafton offers live posting for breaking news and event coverage, either in-person or remotely. We can also supplement live Posting with live blogging or real-time content updates via other social media networks.
Social media marketing strategists can also create and manage contests on the social networks of your choice for added brand promotion and content lead generation.
All à la carte content options come with detailed performance reporting, along with suggested next steps and future campaign content ideation.
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