Generative Engine Optimisation Services

The way people search has changed dramatically. 60% of Google searches now produce an AI Overview. On those SERPs, only 8% of users still click on a traditional result, highlighting how generative AI summaries increasingly satisfy search intent.

To show up in Google’s AI Overviews takes careful planning and content designed for both users and AI models. Generative engine optimisation (GEO) strives to place your brand front and center by creating content that balances valuable information with LLM optimisation.

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What Is GEO?

A generative engine optimisation strategy is all about creating content that’s more likely to be surfaced, cited or summarised by today’s most popular AI engines and algorithms, including:

  • Google’s Gemini, AI Overviews and AI Mode.
  • ChatGPT.
  • Meta AI.
  • Perplexity.
  • Copilot.
  • And more.

That said, Google still dominates at a scale 373x larger than ChatGPT. The bulk of a solid generative engine optimisation strategy isn’t far from home if you already have an SEO plan in place.

SEO vs. GEO:

A Quick Comparison

SEO

Is the art and science of optimising content to rank higher in search engines like Google. It relies on keywords, backlinks, metadata and technical optimisation to boost online presence and visibility.

Focus

Optimising for traditional search engine result pages (SERPs).

Strategy

Keywords, backlinks, meta descriptions, topical authority and more.

Goal

Drive organic traffic from search engines.

Best For

Long-term brand visibility and evergreen content performance.

GEO

Is the next evolution — tailoring your content to rank in AI-powered search experiences (like ChatGPT, Google’s AI Overviews or Bing Copilot).

Focus

Optimising for AI-generated responses and answer engines.

Strategy

Structured, high-authority and context-rich content designed for large language models (LLMs).

Goal

Earn citations and visibility in AI-generated answers.

Best For

Future-proofing content for AI-driven discovery and influence.

Optimising Content

for AI Algorithms

At a high level, GEO blends core SEO elements with content design and semantic depth. Strategies vary between businesses and target audiences, but generally, content that’s well-optimised for AI is:

  1. Structured for machine readability.
  2. Written for both AI and human users.
  3. Covers topics comprehensively and contextually.
  4. Demonstrates expertise and trustworthiness.

Tracking the Success

of GEO Efforts

Traditional SEO metrics like rankings and clicks no longer tell the full story. At the heart of this shift is smarter reporting. Brafton’s data-driven approach goes beyond conventional KPIs to track performance where it counts, helping you prove real value to clients in an AI-first search landscape, through:

  1. AI citation presence.
  2. Zero-click visibility indicators (i.e., brand recall, session depth).
  3. Branded and informational query growth.
  4. Engagement quality.

Brafton’s GEO Capabilities

Generative search is here to stay, which is why our experts have researched, built and executed effective generative engine optimisation strategies for clients across various industries. Several Brafton clients have seen a 75% increase in AI-generated citations in three months.
With 15+ years of SEO success, Brafton creates custom strategies designed around your unique goals and market — now tailored for the AI era.

Priority Keyword Research and Targeting

We identify high-value keywords dominating AI search real estate that are strategically aligned with those most relevant to your audience and business goals.

Content Optimisation for AI

Our experts create and format in-depth content to meet AI search preferences for conciseness, clarity and authority while incorporating structured data to improve selection for Google’s AIOs.

Sentiment Analysis

Curious how AI tools already perceive your brand? Brafton will evaluate how your brand is portrayed in AI-generated content and craft strategies to amplify positive sentiment while mitigating negative impressions.

Authority and Trust Signals

We’ll help you highlight any awards, certifications and testimonials to boost your perceived expertise.

AI Trends Monitoring

Since AI is fast-moving, Brafton closely monitors trends and updates in AI search behavior and adapts strategies accordingly. Worried about the competition? We’ll benchmark your competitors to identify emerging opportunities.

Third-Party Partnerships

Our outreach and linkbuilding experts will help you build relationships with high-authority publications to enhance your credibility with both your audience and artificial intelligence, while our in-house editorial team creates content for external platforms frequently cited in AI Overviews.

Schema Markup & Entity Mentions

AI engines prioritise structured data and recognisable entities to understand and elevate content. Brafton implements schema.org markup tailored to your business — like Article, FAQPage and Organisation — to improve machine readability and relevance. We also embed mentions of trusted entities such as ChatGPT, Google Gemini and Perplexity to boost your visibility in AI-generated responses. This combination strengthens your content’s connection to key knowledge graphs and increases your chances of being cited by AI platforms.

See Our Results

How To Know If You Need GEO Services

There are more reasons your brand may need professional GEO services beyond ‘We’re not featured in Google’s AI Overviews or other generative engines’ — although that is a great place to start.

If any of these ring true for your brand, GEO services may be just what you need:

1. Your Organic Traffic Is Flat or Declining

SEO alone isn’t keeping pace with shifting user behavior toward AI-assisted search. Optimising for AI ensures you stay ahead of the competition and do not fall behind.

2. You Rely Heavily on Informational Content

A vast majority of AI queries serve informational user intent. If your success depends on content that generative engines now summarise frequently, there’s plenty of SERP real estate to win to drive brand awareness.

3. You Have Authoritative Content That’s Invisible

High-quality assets that showcase authority are ripe for picking for AI crawlers. If yours aren’t being surfaced or cited by AI models, there’s a fixable reason.

4. Your Brand Has a Thought Leadership Gap

Your brand has valuable expertise, but AI hasn’t fully recognised you as an authority in your niche. With the right GEO strategy, you can transform passive awareness into proactive trust and influence.

5. Search Queries About You Return Third-Party Info

If AI engines cite aggregators or reviews and not your own site, there’s ample opportunity to enhance your own content footprint.

6. You Want to Future-Proof Your Digital Presence

If you recognise that traditional SEO alone isn’t enough for what’s coming next, you’re already ahead of the curve. Embracing a forward-looking approach now means you’ll stay competitive as AI-generated search becomes the norm.

Curious To Learn More About GEO Services?

Ready to cut through the noise and make your mark? Our GEO experts specialise in aligning your brand with the algorithms shaping today’s search landscape — not only so you’re seen, but prioritised.

Ready to gain an edge in the AI era? Let’s talk.

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